Category Archives: Business & Marketing
07
MAY 2020
Converting Enquiries, First Time…Every Time!
We want you to create the most finely tuned clinic possible! Now a typical situation to find yourself in following an incoming call from an enquiry is, you spend ages going through everything, from giving great examples of why this treatment would be fantastic for them, to the fact find and then to make sure […]
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07
MAY 2020
Is Your Website Feeling Neglected?
We believe here at The Skin Repair Group that your website is just as important as your premises in order to create those important first impressions! So here is a question for you: 1. How many of you actually have a website (and not just facebook!)? 2. Of those that do have a website, how […]
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07
MAY 2020
Charge MORE & Do Less, it’s that simple!
This was one of those steps to success where we were shit scared to implement and then in a matter of days it changed our business life forever! No longer were we having cash flow issues and not getting paid on time every month… This wasn’t so much a game changer, it helped us to […]
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07
MAY 2020
Stop your Customers Going Elsewhere!!
I can’t take the credit for this one, a clinic we trained had been doing this for years with great results and in fact I am very disappointed and embarrassed to admit it took us until our 9th year of business to actually nail this one! We have always over the years got in touch […]
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07
MAY 2020
Are YOU Sterile?
This I would arguably say is one of the biggest operational aspects facing your business NOW and forever. It’s so important yet few people give it the attention it is due. I appreciate for treatments like HIFU and Fat Freezing it may not be quite as important but when it comes to treatments such as […]
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06
MAY 2020
Who Are your Customers?
Do you just take anyone who wants to pay you money? Do you even know who your ideal customer would be? These are important, in fact critical questions you need to answer before you can even begin to target the right customers for you! This relates back again to focus, in fact a lot of […]
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06
MAY 2020
Video Killed The Radio Star…
Aside from being the title of a song I really like, it’s true! Who advertises on radio these days? I am sure it can still be effective (I haven’t ever tried but have looked into it) but it’s not COST effective! That’s the key difference, radio will bring you customers but there are so many […]
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06
MAY 2020
Overheads on Legs!
What are these you may ask? Staff! Yes, those things that turn up for work late, forget to cross sell, moan and complain… I still can’t believe the number of clinics, spa’s and salons that don’t have a full diary yet have staff standing around being idle, chatting to each other or more common with […]
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MAY 2020
If At First You Don’t Succeed…!
When clinics, Spas and salons are quiet most people resort to more advertising, now I wholeheartedly agree that this is important, but what about all those past enquiries… Yes, what about all those past enquiries indeed! You are sitting on a gold mine and not doing anything about it… Want to find out what one […]
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MAY 2020
Getting Customers Ready…
Well there is a serious message here, getting them ready for your treatments! Ha this probably made you laugh as your probably thinking, get them ready for what! How often do you book clients in but don’t tell them what they need to prep for the treatments? Do you ever tell them what to expect […]
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