Alot of people when they setup their new Aesthtics & Beauty Business think that the only way to make a success from Day 1, is to open their very own, all singing and dancing salon or clinic.
Well as nice as this is to have, nearly everyone has a budget, right! So as resources are finite, often the best investment of your starting capital is in your marketing and offering.
So rather than spend a fortune on rent and fancy fit outs, what about spending a large propetion of this starting capital on marketing, so that you have lots of customers? Isnt this better than an empty palace?
Too often we see people spend a fortune on their premises and then realise they havent got enough to market their new business and even worse they then have high monthly overheads, what about if you built your business up first and then and only then, once well and truely established did you invest in the fancy new premises…
Also its worth noting that not all marketing is the same – read, learn and study so that you know the best places to invest your marketing budget as there are lots of companies who offer marketing out there who dont have your best interests at heart, so rather than risk this, understand marketing yourself!
And finally as part of your marketing and offering – dont forget you need to offer treatments that people want…and again once alot of money has gone on fancy new premises, do you have enough funds spare to invest in the right and best treatments that will help you market your new business in the best light possible.
If you would like any further help on any aspects in this article then please get in touch with us on 0203 519 2525.